Influencer Marketing
I’ve worked on the agency side, the brand side and the creator side. With over 10 years of experience, I’ve had the pleasure of creating a variety of campaigns across all verticals. My network of content creators grew along my knowledge and I’m excited to offer you both.
Strategy development
For influencer marketing to work, you need to know exactly who you’re talking to. And once you’ve reached them, know what you want to achieve. To find the right influencer for a brand or product, it’s crucial to understand the company and its history, as well as the market in which it operates. Only then can we develop a strategy that works in the long run.
Network
Sometimes it’s a gut feeling, sometimes it’s analytics. Either way I provide you with a pool of influencers who are part of my network to find the right fit. By analyzing various parameters such as engagement rates and target group demographics, we narrow down the best options for you. And with the right candidate, influencer events, workshops and branded photo walls are the next step.
Campaign management
With experience on both sides, I’m happy to help with contract negotiations before we start with campaigns. After finding common ground, I assist with planning, launch and monitoring influencer marketing campaigns. It’s important to me that we keep the communication between all parties tight to achieve authentic and successful results. Post launch, I provide analysis and reporting on the parameters and targets set previously.
Lets schedule a talk