Mirror Card

Trade Republic

  • In March 2024

    I partnered with Trade Republic to accompany the product launch of the Mirror Card – a Visa debit card created to integrate everyday spending with effortless saving while pioneering a daring design.

    To highlight the card’s benefits and versatility, we chose a city for our photo and video production that defies the norm just like the Mirror Card does – Hong Kong.

    The dynamic cityscape served as the perfect backdrop, combining iconic landmarks, modern architecture and urban energy to reflect the innovative spirit of Trade Republic’s newest addition.

This project focused on showcasing real-life scenarios where the Mirror Card shines.

From seamless transactions

in the city’s bustling markets to exploring Hong Kong’s intense yet defining mix of tradition and modernity. The content was used across Trade Republic’s platforms to engage their audience and generate excitement around the launch.

By blending compelling visuals with authentic storytelling, we captured the Mirror Card’s ability to empower customers in their financial journeys, while celebrating the energy and diversity of one of the world’s most fascinating cities.