Being the first to test the BMW i4 in Germany

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    BMW: #MovingMinds

    I'm on the road a lot and prefer to move around in a way that allows me to stop anywhere to capture moments that catch my eye - which means by car. Collaborating with BMW for the #MovingMinds campaign was therefore not only about work, but also about passion. For six months, I was the first person to drive the BMW i4 in Germany and created content while doing so. Along the way, I also gave feedback on the function and driving experience. I went on road trips to keep the content varied and gathered support: Aminata Belli, reporter and influencer, and Lena Gercke, model and TV host, also drove the BMW i4 and took their community with them. The result were two feed posts, one reel and several stories on my channel and on the BMW channels.

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    #MovingMinds Reel (0:17)