THOMAS KAKAREKO

• I’m a Berlin-based photographer whose passion is urban and street photography. After joining Instagram in 2010, I was lucky enough to quickly gain recognition and create content for some of the world’s most popular brands. @thomas_k grew to become one of the most followed accounts in Germany, which still leaves me with a feeling of gratitude today. It’s an honor to have my pictures shown in various exhibitions around the world and being featured in newspapers, magazines and blogs.

• 2010

  Instagram downloaded

• 2011

  First jobs as a photographer

• 2012

  Visumate founded

• 2014

  Start of cooperation with Samsung

• 2018

  Sold Visumate

• 2020

  Appointed Brand Ambassador for Sony

Consulting

• Influencer Marketing

  I’ve worked on the agency side, the brand side and the creator side. With over 10 years of experience, I’ve had the pleasure of creating a variety of campaigns across all verticals. My network of content creators grew along my knowledge and I’m excited to offer you both.

  Strategy development

  For influencer marketing to work, you need to know exactly who you’re talking to. And once you’ve reached them, know what you want to achieve. To find the right influencer for a brand or product, it’s crucial to understand the company and its history, as well as the market in which it operates. Only then can we develop a strategy that works in the long run.

  Network

  Sometimes it’s a gut feeling, sometimes it’s analytics. Either way I provide you with a pool of influencers who are part of my network to find the right fit. By analyzing various parameters such as engagement rates and target group demographics, we narrow down the best options for you. And with the right candidate, influencer events, workshops and branded photo walls are the next step.

  Campaign management

  With experience on both sides, I’m happy to help with contract negotiations before we start with campaigns. After finding common ground, I assist with planning, launch and monitoring influencer marketing campaigns. It’s important to me that we keep the communication between all parties tight to achieve authentic and successful results. Post launch, I provide analysis and reporting on the parameters and targets set previously.

  Lets schedule a talk

• 2014

  Support for Visit Berlin in the area of Instagram strategy

  2016

  Participation in the development and implementation of a Brand Ambassador Program for Samsung Germany

  2021

  Self-employed as Creative Consultant

  2023

  Realization of events for Scandic Hotels and Anschutz Entertainment Group