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Thomas Kakareko is not
aAt least not only.
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At least not only.
WORK
#MovingMinds
BMW
#SaudiGreenInitiative
Visit Saudi
Ambassador
Samsung
Consulting & Eventmanagemnt
Scandic
#TravelBudapest
American Express
ABOUT
I’m a Berlin-based photographer whose passion is urban and street photography. After joining Instagram in 2010, I was lucky enough to quickly gain recognition and create content for some of the world’s most popular brands. @thomas_k grew to become one of the most followed accounts in Germany, which still leaves me with a feeling of gratitude today. It’s an honor to have my pictures shown in various exhibitions around the world and being featured in newspapers, magazines and blogs.
2010
Instagram downloaded
2011
First jobs as a photographer
2012
Visumate founded
2014
Start of cooperation with Samsung
2018
Sold Visumate
2020
Appointed Brand Ambassador for Sony
Influencer Marketing
I’ve worked on the agency side, the brand side and the creator side. With over 10 years of experience, I’ve had the pleasure of creating a variety of campaigns across all verticals. My network of content creators grew along my knowledge and I’m excited to offer you both.
Strategy development
For influencer marketing to work, you need to know exactly who you’re talking to. And once you’ve reached them, know what you want to achieve. To find the right influencer for a brand or product, it’s crucial to understand the company and its history, as well as the market in which it operates. Only then can we develop a strategy that works in the long run.
Network
Sometimes it’s a gut feeling, sometimes it’s analytics. Either way I provide you with a pool of influencers who are part of my network to find the right fit. By analyzing various parameters such as engagement rates and target group demographics, we narrow down the best options for you. And with the right candidate, influencer events, workshops and branded photo walls are the next step.
Campaign management
With experience on both sides, I’m happy to help with contract negotiations before we start with campaigns. After finding common ground, I assist with planning, launch and monitoring influencer marketing campaigns. It’s important to me that we keep the communication between all parties tight to achieve authentic and successful results. Post launch, I provide analysis and reporting on the parameters and targets set previously.
Lets schedule a talk2014
Support for Visit Berlin in the area of Instagram strategy
2016
Participation in the development and implementation of a Brand Ambassador Program for Samsung Germany
2021
Self-employed as Creative Consultant
2023
Realization of events for Scandic Hotels and Anschutz Entertainment Group