• Thomas Kakareko is not
    a

    At least not only.

  • Thomas Kakareko Image

WORK

I develop visual work for brands across photography, film, creative direction and campaign development. Sometimes the brief is precise. Sometimes the idea, format or visual language still needs to be found. I stay involved from the first concept through production and final delivery.

ABOUT

  • About Thomas Kakareko
  • THOMAS KAKAREKO

    • I started documenting city life on Instagram in 2010. A year later, Puma commissioned my first commercial project. Since then, I have worked internationally for brands across technology, mobility, travel and culture. Today, almost 700,000 people follow my work on @thomas_k.

      My work now extends far beyond publishing on my own channels. I develop and direct campaigns, photograph and film on location, and advise brands on content, creator marketing and digital communication. Depending on the brief, I work independently or build the right team around it.

      I know this industry from several sides. In 2012, I co-founded the influencer marketing agency visumate and helped build it until it was acquired by DEPT® in 2018. Alongside that, I developed long-term partnerships with brands including Samsung, Sony and Turkish Airlines. That combination shapes how I work today: I understand what a strong image needs, but also what a client, a production and a lasting collaboration require.

    History

    • 2010

      Started publishing street photography on Instagram

    • 2011

      First commercial commission with Puma

    • 2012

      Co-founded the influencer marketing agency visumate

    • 2014

      Began the long-term collaboration with Samsung Germany

    • 2018

      visumate was acquired by DEPT®

    • 2020

      Appointed Sony Imaging Ambassador

    • Today

      Photography, direction and creative consulting for international brands and institutions

Clients

A selection of brands and institutions I have worked with across photography, film, campaigns and consulting.

  • Samsung
  • BMW
  • Sony
  • Mercedes Benz
  • Amazon
  • Lamborghini
  • DJI
  • PayPal
  • Turkish Airlines
  • American Express
  • Lufthansa
  • Swiss Air
  • Marriot
  • Adobe
  • Visit Dubai
  • Sony
  • Simply Munich
  • National Geographic
  • Consulting

    • Influencer Marketing

      I’ve worked on the agency side, the brand side and the creator side. With over 10 years of experience, I’ve had the pleasure of creating a variety of campaigns across all verticals. My network of content creators grew along my knowledge and I’m excited to offer you both.

      Strategy development

      For influencer marketing to work, you need to know exactly who you’re talking to. And once you’ve reached them, know what you want to achieve. To find the right influencer for a brand or product, it’s crucial to understand the company and its history, as well as the market in which it operates. Only then can we develop a strategy that works in the long run.

      Network

      Sometimes it’s a gut feeling, sometimes it’s analytics. Either way I provide you with a pool of influencers who are part of my network to find the right fit. By analyzing various parameters such as engagement rates and target group demographics, we narrow down the best options for you. And with the right candidate, influencer events, workshops and branded photo walls are the next step.

      Campaign management

      With experience on both sides, I’m happy to help with contract negotiations before we start with campaigns. After finding common ground, I assist with planning, launch and monitoring influencer marketing campaigns. It’s important to me that we keep the communication between all parties tight to achieve authentic and successful results. Post launch, I provide analysis and reporting on the parameters and targets set previously.

      Lets schedule a talk
    • Projects

      2014

      Support for Visit Berlin in the area of Instagram strategy

      2016

      Participation in the development and implementation of a Brand Ambassador Program for Samsung Germany

      2021

      Self-employed as Creative Consultant

      2023

      Realization of events for Scandic Hotels and Anschutz Entertainment Group

  • Current Work

    I share current projects, new photographs and work in progress on Instagram and LinkedIn.